STRATEGIC PLAN
The RFTA Board of Directors and Staff have agreed upon the following seven Outcome Areas of the Strategic Plan: Accessibility and Mobility; Safe Customers; Workforce and General Public; Sustainable Workforce; Financial Sustainability; Satisfied Customers; Environmental Sustainability; and High Performing Organization. Each RFTA director/manager continuously assesses these themes and ties their departmental goals back to these guiding principles.
STRATEGIC PLAN OUTCOME AREAS
CLICK ON THE SPECIFIC OUTCOMES BELOW TO VIEW SMART OBJECTIVES FOR EACH OUTCOME AREA
ACCESSIBILITY AND MOBILITY
RFTA will provide accessible, effective and easy to use mobility options that connect our region for all users’ types.
SAFE CUSTOMERS, WORKFORCE AND GENERAL PUBLIC
RFTA will ensure the safety of its workforce, customers and general public through its safety-first culture, systematic procedures, practices, and policies for managing risks and hazards.
SUSTAINABLE WORKFORCE
RFTA will ensure organizational sustainability by enhancing its ability to recruit and retain an engaged, well-trained, and resilient professional workforce.
FINANCIAL SUSTAINABILITY
RFTA will ensure cost-effective and responsible use of funding, maintain and monitor its short-term and five-year long-term financial forecasts, and seek funding partnerships and revenue diversification.
SATISFIED CUSTOMERS
RFTA will exceed customer expectations by providing modern, courteous, safe, convenient, reliable, comfortable, sustainable, and affordable transportation for residents and visitors.
ENVIRONMENTAL SUSTAINABILITY
RFTA will research and implement innovative, environmentally sustainable practices in all areas of transit and trails management.
HIGH PERFORMING ORGANIZATION
RFTA will deliver efficient, innovative, transparent, accountable, effective, and collaborative regional transportation services that reflect community values.
The RFTA Strategic Plan provides the framework to guide RFTA’s decision making, budgeting, and daily operations. Outcomes represent the high level deliverables that RFTA strives to provide the communities it serves. Each outcome Area includes several more specific objectives that define different areas of focus in achieving the outcome. Performance measures are identified for objectives with performance targets set annually. Staff then develops strategic initiatives that are designed to move the needle in achieving the identified performance targets associated with the objectives. The strategic initiatives become a part of the annual budget requests, and if funded, directly influence daily operations. Each task completed or dollar spent by RFTA should be linked back to the strategic plan and ultimately the mission of this organization.
REPORTS & RESOURCES
RFTA STRATEGIC PLAN PDF
A fully detailed PDF download of the 2024 RFTA Strategic Plan.
PUBLIC DOCUMENTS
A collection of financial reports maintained by the Finance department.
PLANNING RESOURCES
A list of regional planning & community resources.
RFTA DESTINATION 2040 ROADMAP
The Roadmap is a high-level, easy-to-understand overview of the important pieces of RFTA Destination 2040. It’s a resource that can provide a quick snapshot of the project’s aims, important milestones, key deliverables, dependencies, and possible project changes.
