Roaring Fork Transportation Authority Privacy, Use, & Cookie Policy

This Privacy & Use Policy (“Policy”) is effective as of September 21, 2024.

The Policy may be amended from time to time and notices of amendments will appear at the bottom of this Policy. It is your responsibility to review this Policy and to check for notices of amendments.

The following website domains rfta.com are owned and operated by the Roaring Fork Transportation Authority, (“RFTA”) for our hosted website.

RFTA partners with outside vendors for trip planning, trip booking, fare payment, pass sales, and other external functions.

Because RFTA receives certain types of information from visitors to the websites and through the following associated web portals, this Privacy and Use Policy discloses what information is gathered and how that information is used.

By using RFTA’s website or affiliate websites, or smartphone apps, you consent to the collection and use of this information by RFTA, as provided for by this policy.

1. Privacy Policy and Terms of Service for RFTA Vendor Partners:

• Clever Devices Ltd provides RFTA Real-Time bus location, estimated bus arrival times at stops, subscriber service alerts, and trip planning
  • Web Address: https://MYRFTA.COM
  • Terms of Service: https://MYRFTA.COM/terms-use
• TextMarks is an SMS vendor for RFTA Real-Time subscriber SMS text message alerts and 2-way SMS text messaging
  • Terms of Service: https://www.textmarks.com/front/terms
• Mobile Apps (see also section 4 below)
  • Masabi LLC (Masabi) provides mobile pass sales through Masabi’s Mobile Ticketing App (RFTA Tickets) and RFTA’s associated web portal under the brand name “justride.”
    • Privacy Statement: https://www.masabi.com/privacy-statement/
    • Privacy Notice: https://www.masabi.com/privacy-notice/

2. Personal Information Collected From the Website

“Personally identifiable information” or “personal information” is information about an individual that identifies or describes that specific individual, including, the individuals’ name, address, phone number, email address, purchase history, service used, and any comments, feedback or inquiries that you send to us.

RFTA will only gather personally identifiable information through lawful means, and it limits the collection of personal information to what is relevant and necessary to accomplish a lawful purpose of RFTA. RFTA collects personal information from you only if you volunteer to use our RFTA Contact form, and the collection of the information is necessary to deliver to you the specific service, such as to respond to your customer service report or provide subscriptions that you have chosen. If you complete RFTA’s employment application, RFTA may also request other type of personal information required to process your application, such as social security number. If you purchase bus passes, RFTA will also collect your credit card number and other information that might aid in collecting payment from you. RFTA does not store credit card information on its webserver.

3. Use of Your Personal Information Collected from the Website

If you choose to submit personal information to RFTA, RFTA will only use your personal information to provide you with the services you have requested or to provide you with the information regarding RFTA’s services. RFTA does not sell or rent personally identifiable information to any third party.

RFTA will not disclose personally identifiable information to any third party not affiliated with RFTA, except for disclosures to service providers who may assist RFTA in such areas as data collection, extraction and storage, other business activities, and disclosures that are required by law, as discussed in Section 5 below. RFTA’s service providers do not share information gathered from RFTA clients with other parties for promotional purposes, and limits their use of client information to advance their ability to deliver requested services to RFTA. Your contact information may be used by RFTA to deliver products or services you purchase from RFTA or that RFTA provides without cost to you. Financial information may be used by RFTA and shared with its affiliates or other companies for the purpose of collecting payment for bus passes you purchase from RFTA.

When you submit an image, video, or other form of media, the personal information collected may include your name and e-mail address. This information may be accessible or visible in the online posting of the image, video, or other form of media. RFTA may use this information to contact you, if needed, regarding the image, video, or other form of media.

4. Collection and Use of Personal Information for the Apps

From time to time, RFTA may work with third party vendors or consultants that provide services that relate to or work with the services provided by RFTA, including, but not limited to, the Apps. These third parties may collect your personal information when you choose to use their services, such as your first and last name, e-mail address, phone number, travel pattern data, credit card number, and the locations that you travel to and from. These third parties’ collection and use of your personal information is governed by their respective privacy policies. You provide this information on a voluntary basis, and RFTA may use this information to implement the features, provide the services or information requested, and make improvements to the Apps and RFTA’s services.

The personal information gathered from you when you use the RFTA Tickets includes the following:

• Information about mobile tickets purchased, such as the mobile ticket ID, type of mobile ticket, date and time of purchase of the mobile ticket, and the validity period of the mobile ticket.
• Payment details, information about the financial transactions related to the credit or debit cards used for purchases, the email address the purchase receipt was sent to, and information about credit or debit cards saved in your account.
• Information about mobile ticket activations, such as the type of mobile ticket and the date and time of activation, end of the validity time, or expiration of the mobile ticket.
• Device information: We may also collect information about your device each time you use the App. For example, we may collect information on the type of mobile device that you are using and its unique device identifier (for example, the IMEI number, the device’s mobile phone number, or the MAC address of the device’s wireless network interface), the type of mobile browser that you are using, the mobile operating system that you are using, mobile network information, and the time zone setting.

RFTA contracts with a vendor to oversee the operations of the RFTA mobile tickets, which is currently Masabi. This vendor collects and uses the personal information described above on our behalf. Further information about the vendor’s use of your information is described in the vendor’s privacy policy, accessible here: https://www.masabi.com/privacy-statement/ and https://www.masabi.com/privacy-notice/

If in the future we use a different vendor for overseeing the RFTA mobile tickets, or other vendors for payment processing, we may share the personal information identified above with that vendor to the extent reasonably necessary.

5. Disclosure of Personal Information as Required by Law

In the State of Colorado, laws exist to ensure that government is open and that the public has a right to access appropriate records and information possessed by state and local government. RFTA is a local government entity. At the same time, there are exceptions to the public’s right to access public records. These exceptions serve various needs, including maintaining the privacy of individuals. Both state and federal laws provide exceptions. All information collected at this website becomes a public record that may be subject to inspection and copying by the public, unless a legal exception, exclusion or exemption in law exists. In the event of a conflict between this Privacy and Use Policy and any federal or state statute or regulation, the latter will prevail. Nothing in this Privacy and Use Policy is intended to infringe on any privacy right based on statute or regulation. Nothing in this Privacy and Use Policy is intended to create a new right of privacy or to give any user any cause of action against the RFTA.

In addition, RFTA will disclose personal information when required by law, or if we have a good-faith belief that such action is necessary to (a) comply with a current judicial proceeding, a court order or legal process served on RFTA, (b) protect and defend RFTA’s rights, or (c) protect the rights, property, and others interests of RFTA’s users or others. Information in anonymous, aggregated form may be shared freely.

6. Voluntary Customer Surveys

RFTA may periodically conduct both business and individual customer surveys. RFTA encourages its customers to participate in these surveys because they provide RFTA with important information that helps RFTA to improve the services it offers. RFTA takes the information it receives from individuals responding to its customer surveys and combines (or aggregates) it with the responses of other RFTA customers to create broader, generic responses to the survey questions (such as gender, age, residence, hobbies, education, employment, industry sector or other demographic information). RFTA then uses the aggregated information to improve the quality of its services to you and to develop new services and products. This aggregate, non-personally identifying information may be shared with third parties.

7. Aggregated Information

RFTA receives certain types of information about general activity at the RFTA website and Apps. If you do nothing during your visit at RFTA’s website but browse, read pages or download information, RFTA automatically collects and stores the following information about your visit:

1. The Internet Protocol Address and domain name used (such as “att.com” or “comcast.net”) but not your email address. The Internet Protocol address is a number assigned either to your Internet service provider or directly to your computer;
2. The type of browser (such as Chrome, Safari, or Firefox) and operating system (such as Windows or iOS) you used and your connection speed;
3. The date and time you visited RFTA’s website;
4. The web pages or services you accessed at this website;
5. The website you visited prior to coming and immediately upon leaving this website.

This aggregated information does not include personal identifying information and, therefore, RFTA cannot use aggregated information to identify you. RFTA gathers and complies this information into an aggregate form for statistical analysis and reporting to improve the content of its web services and to help RFTA understand how people are using its services.

RFTA uses third party measurement software from Google Analytics to gather and compile aggregated website usage information. Google Analytics does not collect, track or have any access to personal information received at the RFTA website. To find out more about Google Analytics, their technology, or their privacy policy, please visit: http://www.google.com/analytics

8. Links

The RFTA website contains links to other websites. If you access those links, you will leave the RFTA website. RFTA does not control those other websites, and therefore is not responsible for the privacy practices or content of these other websites. RFTA encourages you to be aware when you leave RFTA’s website and to read the privacy and use statements and terms/conditions of use for each and every website that collects personally identifiable information. This privacy and use policy applies solely to information collected by the RFTA website.

9. Security

RFTA has taken several steps to safeguard the integrity of its telecommunications and computing infrastructure. Credit card purchases are transacted over a secure connection (https://). Security measures have been integrated into the design, implementation, and day-to-day practices of the entire operating environment as part of our continuing commitment to risk management. This should not, however, be deemed in any way as warranting or guaranteeing the absolute security of the information provided via this website.

10. Children’s Privacy

RFTA does not knowingly collect information from children under 13 years of age. Any personal information from a child under the age of 13 that has been unknowingly collected and stored by RFTA will be deleted upon written request from the child’s parent or legal guardian. Deletion requests should be addressed to:

Roaring Fork Transportation Authority
Attn: Customer Service
51 Service Center Road
Aspen, CO 81611

11. Consent

By using the RFTA website, you consent to the collection and use of information as described above.

12. Accessibility and Accuracy

RFTA will make reasonable efforts to include accurate and up-to-date information on its website available to all users. However, neither RFTA, nor any department, officer or employee of RFTA warrants the accuracy, reliability or timeliness of any information published by this system nor endorses any content, viewpoints, products or services linked from this system and shall not be held liable for any losses caused by reliance on the accuracy, reliability, or timeliness of such information. Portions of such information may be incorrect or not current. Any person or entity that relies on any information obtained from this system does so at his/her own risk. RFTA shall not be liable for any direct, incidental, consequential, or indirect or punitive damages arising out of access to, use of or inability to use this website, or any errors or omissions in the content thereof.

13. Unauthorized Attempts

Unauthorized attempts to upload information, change information on the Websites or Apps, or cause disruption of service are strictly prohibited and may be punishable under Federal and State law.

14. International

This Policy is intended to cover the collection of information from residents of the United States. If you are not a resident of the United States or are accessing the Websites or Apps from outside the United States, and submit any of your personal information through the site, please be aware that your information may be transferred to, stored in, or processed in the United States. The data protection and similar laws of the United States may be different than those in other parts of the world.

15. Opt Out/Opt In

RFTA allows users to provide their email address and subscribe to updates on selected pages. You may opt out of receiving e-mail from us. To opt out of our mailing list, you can unsubscribe or send us an e-mail to remove your address from the subscribed mailing list.

16. Updates

If RFTA decides to update its privacy and use policy, RFTA will update this page so that you are always aware of what information RFTA collects, how RFTA uses it, and under what circumstances RFTA discloses it. RFTA reserves the right to update this privacy and use policy at any time.

This Privacy Policy is effective and was last updated on May 24, 2024.